2023 IIHF Ice Hockey World Championship
The 2023 IIHF Ice Hockey World Championship is a prestigious annual men’s ice hockey tournament expertly organized by the local organizing committees working closely with the International Ice Hockey Federation (IIHF). In 2023, the tournament unfolded across two vibrant cities: Tampere, Finland, and Riga, Latvia.
In my role as a Visual Marketing Specialist, my responsibilities spanned Art Direction, Venue Branding Project Management, day-to-day Marketing Operations, and the creation of Visual Materials.
The captivating visual identity of the 2023 IIHF Ice Hockey World Championship was masterfully crafted by the renowned design firm, Pentagon Design.
Art Direction / Visual Marketing / PR Activities / Venue Branding
Press Conference Branding
Venue Branding & Art Direction
Promotional Stand / PR Activites
Branding of the International Ice Hockey Federation
Feel the atmosphere!
And see the branding in action 😉
Images: Arttu Timonen / Finnish Ice Hockey Association, Eemeli Heikkilä
Cover image: Juha Kassinen / Finnish Ice Hockey Association